TY  - BOOK
AU  - GAMBLE PAUL R;MARSELLA  ANTHONY;TAPP  ALAN;
TI  - "MARKETING REVOLUTION:THE RADICAL NEW APPROACH TO TRANSFORMING THE BUSINESS, THE BRAND AND THE BOTTOM LINE"
SN  - 0-7494-4385-5
U1  - 658.8072 
PY  - 2006///
CY  - NEWDELHI
PB  - KOGAN PAGE INDIA
KW  - MARKETING
N1  - 833
ER  -