TY  - BOOK
AU  - JOLLY ADAM;
TI  - FROM IDEA TO PROFIT:HOW TO MARKET INNOVATIVE PRODUCTS AND SERVICES
SN  - 0-7494-4522-X
U1  - 658.8 
PY  - 2005///
CY  - NEWDELHI
PB  - KOGAN PAGE INDIA
KW  - MARKETING-NEW PRODUCT
N1  - 856
ER  -