TY - BOOK AU - SVEND; TI - GLOBAL MARKETING:A DECISION-FOCUSED APPORACH SN - 81-317-1195-1 U1 - 658.848 PY - 2007/// CY - NEWDELHI PB - PEARSON EDUCATION DORLING KINDERSLEY INDIA PVT LTD KW - "GLOBAL MARKETING MANAGEMENT,INTERNATIONAL MARKETING" N1 - 874 ER -