TY - BOOK AU - MOOKHERJEE, S.N. AU - MOOKHARJEE S N; TI - BUSINESS MARKETING: AN INTRODUCTION SN - 81-314-0721-7 U1 - 658.8 PY - 2007/// CY - HYDERABAD PB - THE INSTITUTE OF CHARTERD FINANCIAL ANLYST OF ASI KW - BUSINESS MARKETING KW - "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,RELATIONSHIP MARKETING" N1 - 859 ER -