TY  - BOOK
AU  - REGINALD GOEKE W;REIDENBACH ERIC R;
TI  - COMPETING FOR CUSTOMERS AND WINNING WITH VALUE:BREAKTHROUGH STRATEGIES FOR MARKET DOMINANCE
SN  - 81-317-1696-1
U1  - 658.812 
PY  - 2006///
CY  - NEWDELHI
PB  - PEARSON EDUCATION DORLING KINDERSLEY   INDIA PVT LTD
KW  - "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION"
N1  - 863
ER  -