TY  - BOOK
AU  - BAACK  DONALD;CLOW KENNETH E;
TI  - "INTEGRATED ADVERTISING, PROMOTION,AND MARKETING COMMUNICATIONS:"
SN  - 978-81-203-3305-5
U1  - 659.1 
PY  - 2007///
CY  - NEW DELHI
PB  - PRENTICE-HALL OF INDIA PVT LTD
KW  - ADVERTISING
N1  - 881
ER  -