TY  - BOOK
AU  - MOORTHI  YLR;
TI  - CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT
SN  - 81-259-1427-7
U1  - 658.827 
PY  - 2003///
CY  - MUMBAI
PB  - VIKAS PUBLISHING HOUSE
KW  - "BRAND MANAGEMENT,BRANDS"
N1  - 904
ER  -