TY  - BOOK
AU  - KAMBHAMMETTU, SHYAM
AU  - SHYAM SUNDER SUNDER;
TI  - MULTICHANNEL MARKETIN: AN INTRODUCTION
SN  - 81-89333-14-3
U1  - 658.87 
PY  - 2005///
CY  - HYDERABAD
PB  - MAGUS SCHOOL OF BUSINESS
KW  - MARKETING
KW  - MARKETING CHANNELS
N1  - 917
ER  -