TY  - BOOK
AU  - GADHAWE SARIKA SARIKA;PRAMOD RAO RAO;
TI  - "SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY"
SN  - 81-314-0824-8
U1  - 658.8 
PY  - 2007///
CY  - HYDERABAD
PB  - ICFAI UNIVERSITY PRESS
KW  - SERVICES MANAGEMENT
KW  - SERVICES MARKETING
KW  - SERVICE MARKETING
N1  - 917
ER  -