TY  - BOOK
AU  - HOFFMAN DOUGLAS K;JOHNSON EG;
TI  - "SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY"
SN  - 81-315-0327-5
U1  - 658.8(SER) 
PY  - 2006///
CY  - SINGAPORE
PB  - THOMSON SOUTH-WESTERN
KW  - "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING"
N1  - 920
ER  -