TY - BOOK AU - MEHTA SATISH; TI - MARKETING TO WIN:DESIGN AND CAMAIGNS TO ACHIEVE MARKET DOMINANCE SN - 81-317-1382-2 U1 - 658.8072 PY - 2008/// CY - NEWDELHI PB - PEARSON EDUCATION DORLING KINDERSLEY INDIA PVT LTD KW - MARKETING N1 - 942 ER -