TY  - BOOK
AU  - MATHUR U C;
TI  - ADVERTISING AND PROMOTION
SN  - 978-81-224-2151-4
U1  - 659.1 
PY  - 2008///
CY  - NEWDELHI
PB  - NEW AGE INTERNATIONAL PUBLICATION
KW  - "ADVERTISING,ADVERTISING MANAGEMENT,ADVERTISING, MANAGEMENT,ADVERTISING,MANGEMAENT,ADVERTISING,PROMOTION,MARKETING COMMUNICATION,ADVERTISISNG"
N1  - 979
ER  -