TY  - BOOK
AU  - GUPTA K P;
TI  - SEVICES MARKETING
SN  - 81-7660-79-2
U1  - 658.8(SER) 
PY  - 2007///
CY  - NEW DELHI
PB  - EVEREST PUBLISHING HOUSE
KW  - "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MARKETING"
N1  - 980
ER  -