TY  - BOOK
AU  - KAPLAN STEVE;
TI  - BAG THE ELEPHANT:HOW TO WIN  KEEP BIG CUSTOMERS
SN  - 978-0-7611-4524-0
U1  - 658.812 
PY  - 2008///
CY  - NEW YORK
PB  - WORKMAN PUBLISHING
KW  - "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION"
N1  - 1009
ER  -