TY  - BOOK
AU  - ZALTMAN GERALD;ZALTMAN LINDSAY H;
TI  - MARKETING METAPHORIA:WHAT DEEP MATAPHORS
SN  - 978-1-4221-2115-3
U1  - 658.8342 
PY  - 2008///
CY  - MASSACHUSETTS
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - CONSUMER BEHAVIOUR
N1  - 1024
ER  -