TY - BOOK AU - FORNELL CLAES; TI - THE SATISFIED CUSTOMER:WINNER AND LOSERS IN THE BATTLE FOR BUYER PREFERNCE SN - 978-1403981974 U1 - 658.8343 PY - 2007/// CY - NEW YORK PB - PALGRAVE MACMILLAN KW - CONSUMER SATISFACTION N1 - 1048 ER -