TY  - BOOK
AU  - PACO UNDERHILL;
TI  - WHY WE BUY:THE SCIENCE OF SHOPPING
SN  - 978-0-684-84914-0
U1  - 658.8342 
PY  - 1999///
CY  - NEWYORK
PB  - POCKET BOOKS
KW  - "CONSUMER BEHAVIOUR,MARKETING RESEARCH"
N1  - 1060
ER  -