TY - BOOK AU - SAINI D P; TI - SALES PROMOTION AND ADVERTISING MANAGEMENT:NEW TRENDS AND PRACTICES SN - 978-81-88730-55-1 U1 - 658.82 PY - 2009/// CY - JAIPUR PB - SHREE NIWAS PUBLICATIONS KW - "SALES MANAGEMENT,SALES PROMOTION" N1 - 1065 ER -