TY  - BOOK
AU  - DAVIS JOHN;
TI  - MAGIC NUMBERS FOR CONSUMER MARKETING:KEY MEASURES TO EVALUATE MARKETING SUCCESS
SN  - 81-265-1061-7
U1  - 658.834 
PY  - 2005///
CY  - NEW JERSEY
PB  - JOHN WILY AND SONS PVT LTD
KW  - CONSUMER RESEARCH
N1  - 1068
ER  -