TY  - BOOK
AU  - CHERNATONY DE LESLIE;
TI  - FROM BRAND VISION TO BRAND EVALUATION:THE STRATEGIC PROCESS OF GROWING AND STRENGTHENING BRANDS
SN  - 978-81-312-1338-4
U1  - 658.827 
PY  - 2006///
CY  - OXFORD
PB  - BUTTERWORTH-HEINEMANN
KW  - "BRAND MANAGEMENT,BRANDS"
N1  - 2731
ER  -