TY  - BOOK
AU  - SRINIVASAN R S;
TI  - CASE STUDIES IN MARKETING:THE INDIAN CONTEXT
SN  - 978-81-203-3543-1
U1  - 658.8072 
PY  - 2008///
CY  - NEW DELHI
PB  - PHI LEARNING PRIVATE LIMITED
KW  - CASE STUDIES IN MARKETING
N1  - 4683
ER  -