TY  - BOOK
AU  - KELLER KAVIN LANE;
TI  - "STRATEGIC BRAND MANAGEMENT:BUILDING,MEASURING, AND MANAGING BRAND EQUITY"
SN  - 978-81-203-3540-0
U1  - 658.827 
PY  - 2008///
CY  - NEW DELHI
PB  - PHI LEARNING PRIVATE LIMITED
KW  - BRAND MANAGEMENT
N1  - 186
ER  -