TY  - BOOK
AU  - MCDONALD MALCOLM;
TI  - MALCOLM MCDONALD ON MARKETING PLANNING: UNDERSTANDING MARKETING PLANS AND STRATEGY
SN  - 0-7494-5378-8
U1  - 658.802 
PY  - 2008///
CY  - NEWDELHI
PB  - KOGAN PAGE LTD
N1  - 255
ER  -