TY - BOOK AU - SRINIVASAN R S; TI - INTERNATIONAL MARKETING:TEXT AND CASES SN - 978-81-203-3598-1 U1 - 648.848 PY - 2008/// CY - NEWDELHI PB - PRENTICE-HALL OF INDIA PVT LTD KW - "INTERNATIONAL MARKETING,INTERNATIONAL MARKETING,CASE BOOK" N1 - 818 ER -