TY  - BOOK
AU  - GUY R POWELL;
TI  - MARKETING CALCULATOR: MEASURING AND MANAGING RETURN ON MARKETING INVESTMENT
SN  - 978-0-470-82395-8
U1  - 658.8 
PY  - 2008///
CY  - SINGAPORE
PB  - JOHN WILY AND SONS PVT LTD
KW  - MARKETING
N1  - 23
ER  -