TY  - BOOK
AU  - HOFFMAN DOUGLAS K;
TI  - MARKETING OF SERVICES
SN  - 978-81-3150531-1
U1  - 658.8 
PY  - 2006///
CY  - NEW DELHI
PB  - CENGAGE LEARNING INDIA PRIVATE LIMITED
KW  - SERVICE MARKETING
N1  - 21
ER  -