TY  - BOOK
AU  - HAIG MATT;
TI  - BRAND FAILURES: THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME
SN  - 0-7494-4655-2
U1  - 658.827 
PY  - 2005///
CY  - NEWDELHI
PB  - KOGAN PAGE INDIA
KW  - BRAND
N1  - 3657
ER  -