TY - BOOK AU - JULIAN CUMMINS;RODDY MULLIN; TI - SALES PROMOTION: HOW TO CREAT IMPLEMENT AND INTEGRATE CAMPAIGNS THAT REALLY WORK SN - 978-0-7494-5474-6 U1 - 658.82 PY - 2008/// CY - NEWDELHI PB - KOGAN PAGE INDIA KW - "Punctuation powerTerban, Marvin,SALES PROMOTION" N1 - 3657 ER -