TY  - BOOK
AU  - MARSHAL COHEN;
TI  - "WHY CUSTOMERS DO WHAT THEY DO : WHO THEY ARE. WHY THEY BUY, AND HOW YOU CAN ANTICIPATE THEIR MOVE:"
SN  - 0-07-061612-4
U1  - 658.8342 
PY  - 2006///
CY  - NEW DELHI
PB  - TATA MC-GRAW HILL PUBLISHING COMPANY LTD
KW  - CONSUMER BEHAVIOUR
N1  - 141
ER  -