TY - BOOK AU - ALISON WILLIAMS; TI - THE HANDBOOK OF FIELD MARKETING:A COMPLETE GUIDE TO UNDERSTANDING AND OUTSOURCING FACE-TO-FACE DIRECT MARKETING SN - 978 0 7494 5380 0 U1 - 658.8 PY - 2008/// CY - NEWDELHI PB - KOGAN PAGE KW - "DIRECT MARKETING,MARKETING" N1 - 722 ER -