TY  - BOOK
AU  - RIES  AL;
TI  - THE ORIGIN OF BRANDS:HOW THE PRODUCT EVALUTION CREATS ENDLESS POSSIBILITIES FOR NEW BRANDS
SN  - 978-0-06-057015-6
U1  - 658.827 
PY  - 2005///
CY  - NEW YORK
PB  - COLLINS
KW  - BRAND
N1  - 175
ER  -