TY  - BOOK
AU  - LEHMANN R DONALD;WINER RUSSELL S;
TI  - ANALYSIS FOR MARKETING PLANNING
SN  - 978-0-07-066706-8
U1  - 658.802 
PY  - 2008///
CY  - NEW DELHI
PB  - TATA MC-GRAW HILL PUBLISHING COMPANY LTD
KW  - MARKETING  PLANNING
N1  - 1364
ER  -