TY  - BOOK
AU  - HARVARD BUSINESS PRESS
TI  - MARKETING THROUGH MINEFIELDS
SN  - 978-1-4221-9992-3
U1  - 658.8072 
PY  - 2008///
CY  - "BOSTON, MASSACHUSETTS"
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - "CASE STUDY,MARKETING CASE STUDIES"
N1  - 1364
ER  -