TY  - BOOK
AU  - KUMAR NIRAJ;
TI  - MARKETING COMMUNICATIONS THEORY & PRACTICE
SN  - 978-81-8488-071-7
U1  - 658.8 
PY  - 2008///
CY  - MUMBAI
PB  - HIMALAYA PUBLISHING HOUSE
KW  - MARKETING MANAGEMENT
N1  - 238836
ER  -