TY  - BOOK
AU  - A TERENCE SHIMP;
TI  - ADVERTISING AND PROMOTION:AN IMC APPRAOCH
SN  - 978-81-315-0388-1
U1  - 659.1 
PY  - 2007///
CY  - NEW DELHI
PB  - CENGAGE LEARNING INDIA PRIVATE LIMITED
KW  - "ADVERTISING,,MARKETING COMMUNICATION"
N1  - 4681
ER  -