TY  - BOOK
AU  - JOSEPH M SIRGY;R DON RAHTZ;
TI  - INTEGRATED MARKETING COMMUNICATIONS:A STARTEGIC APPROACH
SN  - 978-81-315-0654-7
U1  - 658.802 
PY  - 2001///
CY  - NEW DELHI
PB  - CENGAGE LEARNING INDIA PRIVATE LIMITED
KW  - "COMMUNICATION IN MANAGMENT,MARKETING"
N1  - 4691
ER  -