TY  - BOOK
AU  - CARL CARL MCDANIEL;CHARLES W LAMB;F HAIR JOSEPH;
TI  - INTRODUCTION TO MARKETING
SN  - 978-81-315-0157-3
U1  - 658.8 
PY  - 2006///
CY  - NEW DELHI
PB  - CENGAGE LEARNING INDIA PRIVATE LIMITED
KW  - MARKETING
N1  - 4691
ER  -