TY  - BOOK
AU  - ALLCHIN RAYMOND RAYMOND;C THOMAS O`GUINN;J RICHARD SEMENIK;
TI  - ADVERTISING AND INTEGRATED BRAND PROMOTION
SN  - 978-81-315-0158-0
U1  - 659.1 
PY  - 2006///
CY  - NEW DELHI
PB  - CENGAGE LEARNING INDIA PRIVATE LIMITED
KW  - ADVERTISING
N1  - 4695
ER  -