TY  - BOOK
AU  - LOVELOCK, CHRISTOPHER
AU  -  WIRTZ, JOCHEN;
AU  - CHATTERJEE, JAYANTA
TI  - SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY"
SN  - 978-81-7758-450-9
U1  - 658.8(SER) 
PY  - 2006///
CY  - DEHLI
PB  - PEARSON EDUCATION ASIA
KW  - SERVICE MARKETING
KW  - SERVICES MARKETING
N1  - WHIN000001
ER  -