TY  - BOOK
AU  - BITNER MARY JO;GREMLER DWAYNE D;PANDIT AJAY;
TI  - SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
SN  - 978-0-07-066007-6
U1  - 658.8 (SER) 
PY  - 2008///
CY  - NEW DELHI
PB  - TATA MC-GRAW HILL PUBLISHING COMPANY LTD
KW  - SERVICES MARKETING
N1  - WHIN000001
ER  -