TY - BOOK AU - ROLL MARTIN; TI - ASIAN BRAND STRATEGY:HOW ASIA BULIDS STRONG BRANDS SN - 1-4039-9279-7 U1 - 658.827 PY - 2006/// CY - NEW YORK PB - PALGRAVE MACMILLAN KW - BRAND MANAGEMENT N1 - 2009\CRB\0 ER -