TY - BOOK AU - FLETCHER WINSTON; TI - POWERS OF PERSUASION:THE INSIDE SRORY OF BRITISH ADVERTISING SN - 978-0-19-922801-0 U1 - 659.1 PY - 2008/// CY - OXFORD PB - OXFORD UNIVERSITY PRESS KW - "ADVERTISING,PERSUATION" N1 - 2009\CRB\0 ER -