TY - BOOK AU - KARUNAKARAN K K; TI - MARKETING MANAGEMENT:TEXT AND CASES IN INDIAN CONTEXT SN - N.A. U1 - 658.8 PY - 2008/// CY - MUMBAI PB - HIMALAYA PUBLISHING HOUSE KW - "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE" N1 - 239263 ER -