TY  - BOOK
AU  - ASSAEL  HENRY;
TI  - CONSUMER BEHAVIOR AND MARKETING ACTION
SN  - 978-81-315-0036-1
U1  - 658.8342 
PY  - 1998///
CY  - NEW DELHI
PB  - CENGAGE LEARNING INDIA PRIVATE LIMITED
KW  - CONSUMER BEHAVIOUR
N1  - 228
ER  -