TY - BOOK AU - VANGUNDY B ARTHUR; TI - GETTING TO INNOVATION:HOW ASKING THE RIGHT QUESTIONS GENERATES THE GREAT IDEAS YOUR COMPANY SN - 978-81-203-3578-3 U1 - 658.4063 PY - 2008/// CY - NEW DELHI PB - PHI LEARNING PRIVATE LIMITED KW - INNOVATION N1 - 149 ER -