TY  - BOOK
AU  - ANALYST GLOBAL CHIEF;BROWN  MILLWARD;HOLLIS  NIGEL;
TI  - THE GLOBAL BRAND:HOW TO CREATE AND DEVELOP LASTING BRAND VALUE IN THE WORLD MARKET
SN  - 978-0-230-60622-7
U1  - 658.827 
PY  - 2008///
CY  - NEW YORK
PB  - PALGRAVE MACMILLAN
KW  - "BRAND,BRAND MANAGEMENT"
N1  - 69
ER  -