TY - BOOK AU - AGGARWAL SAURABH; TI - CASE STUDIES ON BRAND MANAGEMENT:A THEORETICAL AND PRACTICAL APPROACH SN - 978-81-907211-3-4 U1 - 658.827 PY - 2008/// CY - NEW DELHI PB - GLOBAL INDIA PUBLICATION PVT. LTD KW - "BRAND MANAGEMENT,BRANDS" N1 - 69 ER -