TY - BOOK AU - RAI ALOK KUMAR; TI - CUSTOMER RELATIONSHIP MANAGEMENT:CONCEPTS AND CASES SN - 978-81-203-3538-7 U1 - 658.812 PY - 2008/// CY - NEW DELHI PB - PHI LEARNING PRIVATE LIMITED KW - CUSTOMER RELATIONSHIP MANAGEMENT N1 - WHIN00227 ER -