TY  - BOOK
AU  - CUNO  STEVE;
TI  - PROVE IT BEFORE YOU PROMOTE IT:HOW TO TAKE THE GUESSWORK OUT OF MARKETING
SN  - 978-0470-38118-2
U1  - 658.8 
PY  - 2009///
CY  - NEWJERSEY
PB  - JOHN WILY AND SONS PVT LTD
KW  - MARKETING  MANAGEMENT
N1  - 3454
ER  -