TY  - BOOK
AU  - DRUMMOND DRUMMOND GRAEME;ENSOR  JOHN;
TI  - INTRODUCTION TO MARKETING CONCEPTS
SN  - 0 7506 5995 5
U1  - 658.8 
PY  - 2005///
CY  - BOSTON
PB  - ELSEVIER  A DIVISION OF REED ELSEVIER INDIA PVT LTD
KW  - MARKETING
N1  - 4288
ER  -